My mother-in-law and wife both went to a gathering today where a presenter was talking about social media. The speaker had an interesting life experience 8 years ago when, while out for a walk, she could tell there was something in a storm drain only to then discover it was larger than she expected and not your normal cat, raccoon, or rat. It was, instead, a cow.
Apparently, this bovine had gotten into the watery ditch up a ways to get a drink and then, not being able to turn around just continued on down until the ditch went through a culvert, where it continued on in. Once in, it was really stuck and when animal control showed up trying to help, the cow resisted. Eventually, they ended up tranquilizing it, cutting out a big chunk of the drain cover, and hoisting it out (as you can see above or read more about it all in the Deseret New's "Cow stuck in Kaysville storm drain rescued").
The point of all of this story, as retold today by the women who found the cow, was that social media consumption is all too often like the situation with the cow. It starts off just fine and with something that is indeed desirable (water) but ends of being far too much of a one-way path (unable to turn around) until we end up in far too deep and stuck (in the storm drain). Then, even when someone sees our predicament, we are resistant to being helped (the only solution was being tranquilized).
So, the question is how far down the storm drain are you? How addicted to it have you become? And don't feel bad about getting addicted – the stuff is designed to be that way by a whole team of people on the back-end who are observing more data about your behavior than is fathomable. Who is there to help you get out, even if it takes the equivalent of cutting out a chunk of the road and storm drain?
husband & father; cyclist; former senior advisor in obama white house;
senior strategists for csforall; nomcon lead; owner of initial velocity...